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Durable new classics for quality-conscious women. That's what LAURIE stands for. Infused with comfort and environmental awareness.


Material Guide.

Longevity is crucial at LAURIE. Each of our materials is therefore chosen with care, and we always look for the market's most sustainable textiles. You'll find organic cotton, EcoVero™, TENCEL®, and/or Modal® in all our styles. This is because quality, comfort, and environmental awareness form a powerful triad.


At LAURIE, we nurture a deep love for the female body, and that love is what we aim to spread. Therefore, space is a crucial word for us. We want to create space. For you. And for diversity. We will do that through respectful clothing in many sizes and silhouettes, and we will do that through stories that celebrate diversity. Welcome; the space is yours.

New On Behind The Label


The path to trust is paved with transparency.

Social responsibility

On the way to a better future through fair production.

Care and durability

Love your wardrobe favorites.


Free from harmful chemicals.

STANDARD 100 by OEKO-TEX® is one of the world's most well-known and critical health certifications for textiles. With this certification, as a consumer, you are assured that your LAURIE clothing has been tested and is free from health-hazardous substances that may be allergenic and/or carcinogenic.


We aim for a more sustainable textile industry. Both the planet and all its inhabitants need it. Our uncompromising approach to quality and comfort takes us a long way. Responsible production and durable new classics take us further.

Do you want to join the journey?