AI POLICY

Use of artificial intelligence (AI)

At LAURIE, we use artificial intelligence (AI) as a tool on our websites, social media, and in our marketing. This includes generating images, text, and translations. It helps us work more efficiently and allows us to provide you with a better experience.

Images:

Some of our images are fully or partially created using AI. The purpose is to reflect different body types so that you can recognise yourself in our content.

Texts:

Some of our texts are fully or partially created using AI as a source of inspiration.

Translations:

We use AI to translate our content into local languages, so you can read newsletters, product descriptions, and other communication in your own language. It is our way of making LAURIE accessible to you – wherever you are.

All AI-generated content is reviewed and edited by a member of staff before publication to ensure quality and relevance.