At LAURIE we love all the classics. The timeless items of the wardrobe that we return to again and again. 

Because they are trustworthy and because they are so comfortable to wear. The long-term perspective is absolutely essential to our design philosophy, and it's woven into our history, both in terms of material choice and passion for fit. We look at the world with a sustainable eye, and trust in textiles is something we grow. That's why we became the first female brand in Denmark to be STANDARD 100 by OEKO-TEX® certified in 2016 - and since then we've also been awarded the Nordic Ecolabel. For us, full transparency is the only way forward, and we consider certifications to be the most tangible declarations of trust. In the same way, we like to visit our regular partners in Portugal and Turkey, so that the good working conditions are experienced first-hand and the bond of trust is forged even closer. LAURIE is for the style-conscious woman who doesn't compromise on quality, comfort or the planet. LAURIE is for longevity and a beautiful future. LAURIE is designed in Denmark, produced in Europe and loved by women around the world. LAURIE is available in more than 600 stores in over 20 different countries - and of course right here, just a few clicks away from you.

At LAURIE we
take responsibility.

Although we're just a drop in the great textile ocean, we want to help bring about tangible improvements in this - rightly - often maligned industry. And just as we refuse to compromise on the quality of your trousers, we refuse to compromise on the quality of life and human rights of the people who help make them.

Lena Trend, Owner

At LAURIE we have a mantra,

that runs like an invisible thread through all our clothes: "It's got to feel right!" For us, this means that clothes should be comfortable to wear - and that their long journey of creation should be done fairly and responsibly. From the designer's first stroke on the drawing board to the new classic's place in your wardrobe, it has to feel right all the way." 

Cecilia Winther, CEO

Danish quality clothing
with long lifespan. 

This is the main idea behind LAURIE. We need to consume less, and that places high demands on our clothes - in terms of fit, comfort and aesthetics. Responsible production combined with careful material choices and fine details are a natural part of my design philosophy."

Marlene Ihler, Head of Design

LAURIE is a member of the amfori Business Social Compliance Initiative (BSCI), an international association set up to promote social and economic growth and prosperity throughout the production chain. In addition, we have joined the UN Global Compact, an initiative that promotes human and labour rights while boosting critical environmental concerns and anti-corruption. The textile industry of the future must be more sustainable. Both for the environment and for people. At LAURIE, we always have sustainability in mind.