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We are aware that everything that is produced in textiles has an impact on both
environment and people - and that nothing is 100% sustainable.

At LAURIE, we take a sustainable view of the world. 

Although our role in the global textile industry is small, our responsibility is big - because we believe that even small movements in the water can create big waves of change. We recognise that everything made in textiles has an impact on both the environment and people - and that nothing is 100% sustainable. Yet we strive to get as close as possible. That's why we've threaded every style in our collections with the deepest consideration.   

Before a pair of LAURIE trousers lands in your wardrobe, they have been on a long and complex journey with several stopovers. All along the way, we've gone to great lengths to select the exact fabrics, threads, buttons and zips that make up your LAURIE trousers. In the same spirit, we have exclusively entrusted our regular partners in Turkey and Portugal with the production - because in addition to their traditional history in textiles, they have good working conditions on their agenda. 

For causes of the heart we go far

Great words are what every brand grasps for, so how can you be sure that LAURIE isn't relying on facile statements? You can, because we document our behaviour through certifications. At LAURIE, we see certifications as the most tangible declarations of confidence in the worldwide industry into which all textiles are spun. From our perspective, certifications help create transparency and an ever-burgeoning desire for sustainable improvement.

At LAURIE you'll find STANDARD 100 by OEKO-TEX® and The Nordic Swan Ecolabel. You do this because it should be easy to choose the best - both in terms of health and climate. If you choose a garment labelled STANDARD 100 by OEKO-TEX®, you can be sure that it has been tested free of harmful substances that can cause allergies and/or cancer. In the same way, you give nature a much-needed helping hand when you choose jeans with the Swan label. We need to look after ourselves and each other. And we need to look after our planet.

At LAURIE, we go to great lengths for the things that matter to us. People and the environment are two of our heartfelt concerns.

Nordic Swan Ecolabel

The Nordic Swan Ecolabel is the highest environmental certification textiles can achieve. The aim of the label is to reduce the overall environmental impact, and this is both an ambitious and difficult goal. It requires knowing where in the product's journey environmental problems occur, where they are greatest and what can be done about them.

For a garment to be Nordic Swan Ecolabelled, it must meet strict requirements at all stages of the journey. The most stringent requirements will be at the points in the journey where there is the greatest potential to reduce environmental impact. It is this focus on the whole life cycle that helps to distinguish the Swan label from most other labelling schemes, which often look at only a selected part. The Nordic Swan Ecolabel, or simply the Nordic Ecolabel, is the official environmental label for the Nordic countries. The Nordic Ecolabel was established by the Nordic Council of Ministers in 1989 and is supported in Denmark by the Ministry of the Environment. The Nordic Swan Ecolabel is the Nordic sister certification of the EU Flower. 


STANDARD 100 by OEKO-TEX® is one of the world's best-known and most critical health certifications for textiles. We are therefore proud that in 2016 LAURIE became STANDARD 100 by OEKO-TEX® certified as the first female fashion brand in Denmark. 

With this certification, you as a consumer are assured that your LAURIE clothing has been tested free of harmful substances that may cause allergies and/or cancer. The labelling scheme was created in 1992 by the Austrian institute OeTI, the German institute Hohenstein and the Swiss institute Testex.

The international OEKO-TEX® Association today consists of 18 independent testing institutes in Europe and Japan with representation in 60 countries in Europe, Asia, Africa, North and South America and Oceania. When you find the STANDARD 100 by OEKO-TEX® label on the inside of a garment, it means that it has been tested free of more than 300 different substances harmful to health. And to make the thorough testing process even finer, the 18 testing institutes cross-check each other. In Denmark, the Textile Technology Institute is responsible for OEKO-TEX® certification - nicknamed Tiltro for textiles.